Global Mandarin Social Media Audience Engagement Specialist


Global Mandarin is a new digital media platform by Radio Free Asia that aims to inform and engage with young Mandarin-speaking audiences around the world. As it begins delivering independent information that presents various perspectives on subjects important to its audiences, Global Mandarin is currently seeking a Communications professional experienced in social media account management, audience engagement, and content promotion to help drive the expansion of WHYNOT|歪脑’s brand reach and viewership. This position will be based in either Washington, DC; Hong Kong; or Taipei.

Responsibilities Include

  • Managing day-to-day curation and management of Global Mandarin social accounts.
  • Developing and implementing ways of adapting Global Mandarin’s content to engage audiences on social media channels and digital platforms.
  • Working with the editorial team and managing the Wainao Talks discussion board on by creating and moderating content-generated discussions.
  • Monitoring and responding to viewers’/readers’ comments and feedback.
  • Driving audience engagement by planning and implementing content promotion strategies.
  • Expanding WHYNOT|歪脑’s brand’s reach and viewership by planning and implementing brand promotion strategies, online and offline.
  • Planning and executing partnership programs that are designed to shape WHYNOT|歪脑’s public image, credibility, and social responsibility.
  • Using analytics to monitor the effectiveness of social posts and campaigns; providing feedback to the editorial team based on data.
  • Tracking industry trends and use of social media in the target market; identifying opportunities to grow audiences on new and evolving social platforms.
  • Performing other duties as assigned.


  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related field.
  • Minimum three years’ experience with a track record of successful experience in marketing campaigns.
  • Fluency in social media and prior experience using the medium in a professional setting.
  • News and media organization background is strongly preferred.
  • Strong personal social media profile is preferred.
  • Excellent communication and interpersonal skills.
  • Strong general computer skills.
  • Fluency in both Mandarin Chinese and in English.


RFA is an equal opportunity employer committed to workforce diversity. RFA encourages all qualified individuals to apply. If hired, the candidate must provide proof of eligibility to work in the US as an employee of RFA. RFA reserves the right to reconsider or withdraw any offer of employment to any candidate whose authorization to work in the US as an employee of RFA, or extension of such authorization, would require RFA to file or support a petition or related documentation.

How to Apply:

Submit cover letter and résumé via email to, referencing “Global Mandarin Social Media Audience Engagement Specialist” in the subject line.

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